the logo for the brief "Cartis"
To let people know what Cartis does, I deeply thought about such words "water", "treatment", "pure", "continuity", "quality". I think most important word is "treatment". Cartis is not just a water company, not a plumber. So I expressed like this. <a href="http://cl.ly/0q2M0C0S0k272B112C1M" target="_blank">(please click to see the story image)</a> From left side, water (deep blue part) streams and be treated through the Cartis product (a letter C) and finally become pure (white water drop). This design is very simple and capable of using only logomark without logo type. This blue - green mixed color makes us feel reliable. Suitable for sophisticated products.