If you want to go big in your industry you need an image,symbol to represent you ! And this is not the first thing you need to look for! You need something that people will remember easy, something with more then one connection with their lives. Perfect logo for big software company ! It also goes well to any tehnology field involved. Perfect also for financial sector. The logo comes from the "A" letter from Advanced. It is simple formed in the shape of a triangle. It's structure is not complicated for efectiveness : one "piece" from the shape is brought forward, to the consumer. Subtle allusion to advanced. It also resembles to the three pyramides which makes you going with your thoughts to big achievements, while keeping it's simplicity. It can easily be transformed if brought : from data systems to the financial sector or to the related sector.