Motorsports enthusiasts who participate in online simulation racing, such as www.iracing.com (sim-racers)
In recent years as international interest has grown, so has the online community and underground racing circuit. These communities act as a focal point for users around the world to engage with one another co-ordinate racing schedules, exchange modded cars, tracks, discuss hardware configurations and facilitate other communications.
This is primarily a male audience (ages 16 – 50).
We want to offer the Sim Racing enthusiast a chance to show off their team colors.
You design it, we get it on your choice of select merchandise.