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Sacks

Contest details

About your Company/Product/Service

We are opening an online store which sells Durex condoms and delivers them straight to your door! We are the cheapest in the UK and offer a classy service.

Special Requirements

We want to create a logo which incorporates 3 aspects; Our name: Sacks (our website is www.mysacks.co.uk) Our product: Condoms Our service: Delivery Potentially we would like to have an envelope which takes the shape of a condom a delivery van which resembles delivery and maybe incorporates the product itself, maybe a stamp or a traditional wax seal (which were used on envelopes and letters) which could have our name and a subtle condom within it. The condom has to be subtle in the logo, not cheesy or overbearing. A classy traditional logo which can become synonymous with every male in the UK. Sorry for the lengthy explanation, we are just very passionate about this company!

Target audience

Our target audience is every male over the age of 18. We believe that this service will cater to many men throughout the UK who would prefer to have quality Durex condoms delivered to their door at the cheapest price possible!

Your objectives

To provide Durex condoms to all males over 18 in the UK at the cheapest price possible but with the best quality of produce and delivery. The logo needs to be trendy and classy, not jokey at all as this will cheapen our brand.
Prize: $200 + 25 urgency bounty
Deadline: Mon, 06/25/2012 - 14:24

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13 Comments

MYTHOScreative's picture

Do you have a slogan for your company? Also would you like it simply to have Sacks as the company name? Or do you want it to say Condom Delivery as well?

Sacks Distribution Limited's picture

Hi,

Thank you for your design and question.

In regards to the design itself, I feel that the designs so far have not truly grasped our ideas.
I feel they have been pretty basic and almost too gimmicky.
Also I feel that the 'sacks' element has not been considered, ie; a woolly sack which can double as a condom (please dont take it literally but i do feel its something to consider).
One of the ideas we have is a traditional wax seal (please check the link below) and a stamp.
Why? Simply because we want to bring some class to this product, a trendy yet classy feel.
Lastly we have also considered a 'coat of arms' which is synonymous with traditional british culture. Its very classy and also has become very trendy!
Please check http://www.google.co.uk/search?hl=en&q=keep+calm+and+carry+on&bav=on.2,or.r_gc.r_pw.r_qf.,cf.osb&biw=1241&bih=606&pdl=300&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=whblT9PKC-WK0AXB66CHCQ#um=1&hl=en&tbm=isch&sa=1&q=made+in+chelsea++logo+&oq=made+in+chelsea++logo+&aq=f&aqi=g3&aql=&gs_l=img.3..0l3.3863.7023.2.7220.6.4.0.2.2.0.78.298.4.4.0...0.0.qcfMlRgKtL8&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.,cf.osb&fp=b41a7d8a526a9026&biw=1241&bih=606
... also... http://www.google.co.uk/search?hl=en&q=keep+calm+and+carry+on&bav=on.2,or.r_gc.r_pw.r_qf.,cf.osb&biw=1241&bih=606&pdl=300&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=whblT9PKC-WK0AXB66CHCQ#um=1&hl=en&tbm=isch&sa=1&q=coat+of+arms+shield+&oq=coat+of+arms+shield+&aq=f&aqi=g7g-S3&aql=&gs_l=img.3..0l7j0i24l3.629.1821.9.2149.8.8.0.0.0.1.358.916.7j3-1.8.0...0.0.z34RrjeVeFw&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.,cf.osb&fp=b41a7d8a526a9026&biw=1241&bih=606
Please remember that this logo will be integral to our development of our website so please understand our passion!

Thanks people and good luck!

P.S we have no slogan, our name is Sacks, please try to make the company name a part of the logo as opposed to how it is currently - something on the side.
It would be an idea to subtly incorporate our website in the logo but its not 100% needed as we will add it to all our marketing material.

http://www.google.co.uk/search?hl=en&biw=1241&bih=606&q=wax+seal&bav=on.2,or.r_gc.r_pw.r_qf.,cf.osb&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=UwrlT_b8CMrV8QOvwIjMCg

Sacks Distribution Limited.

whitrobi's picture

Thanks for the updated comments. This will be a bit more helpful along side your original brief. Also, thanks for explaining the "sacks" condom thing...not use to hearing that here in the USA ;-) I thought it might have been someone's name at first!!!

Sacks Distribution Limited's picture

Please feel free to come up with youre own designs - just use our ideas as a guideline and inspiration! Cheers!

Sacks Distribution Limited's picture

Not a problem Whitrobi.

We are a online company based in the UK and we deliver only to UK residents. SO our whole feel should be very british and traditional with a trendy feel.

Good luck mate!

Cheers.

farhanzee's picture

hmm so u want to make customers yo feel royalness ?

Sacks Distribution Limited's picture

I want a customer to feel that its trendy, cool and classy to buy a condom online. Use the traditional english gentleman feel, the ideas are endless like coat of arms etc, but that is the guideline.

whitrobi's picture

It seems the logos you liked so far are very nice but also very simple. I'm not getting this one...I think you described something pretty complex :-) Good luck finding your winner. It was fun! :-)

Sacks Distribution Limited's picture

In fairness Whitrobi, you are right to an extent.

If you look at the logos i have liked, they are 'simple' yet elegant and incorporate most of the brief.

Thanks anyway.

Sacks Distribution Limited's picture

Thank you to everyone who has participated in helping us make our dream business get off to a brilliant start!
We were very apprehensive coming into this process as our product and brief can seem pretty confusing and difficult to get right.

We always knew what we wanted but sometimes that may not have been articulated as well as we wanted, for this we apologise and again thank all designers in being patient with us.

I would like to thank Stock Logos and Ivan Razl for their endless support in this process, and lastly we would like to say a massive thank you to the designer who has managed to take a 'cheap' and potentially 'vulgar' product as a condom, and make it seem elegant and simple, whilst incorporating our key 'unique selling point'.

I appreciate that we have time left however, you know when you see 'the one' and we here at Sacks Distribution Limited are very happy with our choice, in fact, it has turned out better than we initially anticipated, thanks to our talented designers, Stock Logos and our winner!

Again thank you for you're hard work and apologies for any shortcomings on our behalf.

Sacks Distribution Limited.

dbuckley's picture

This, by the sounds of it: stocklogos.com/contest/sacks/101079