Our target audience are generally medium to large manufacturing companies. So the logo needs to portray professionalism to corporate standard.
Im looking looking to establish a logo that will show Quality, reliability and professionalism without being an obvious transport company e.g. not a logo with a truck on it! However, it needs to work with a transport company. I like clean logos, and logos that customers instantly associate with a company e.g. Apple (the white and silver colour scheme feels clean and the logo instantly says Apple!) It has to be something that looks good on a White truck curtain. I have uploaded an image of a typical vehicle of ours. Good luck.