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Cape Cod Cleaner

Contest details

About your Company/Product/Service

Cape Cod Cleaner was started by a professional home cleaner on the Cape who saw a need for professional quality, all-natural and organic cleaning products. These products contain ingredients like citrus oils, natural extracts (ex. rosemary), essential oils, sea salt and plant-based surfactants.

Special Requirements

The products will be all-natural and organic cleaners for the home. The image has to appeal to WOMEN. The image can include something marine such as a mermaid, the Cape Cod map topography (using shape of the Cape’s Arm), an anchor, etc...... DO'S: • Eye-catching, simple and clean image • Definitely recognizable as “Cape Cod” – Cape Cod is upscale not tacky. • A look that gives the user a feeling of fresh, clean, natural, salt air… • Appeals to women over 30 that want a professional product without chemicals. DON'TS: • No sterile, generic, cliché images • Not masculine or too hard-looking • No garish, harsh colors such as lime green • No pinks or purples • No images that look like a Spa or beauty service – this is a cleaner and we want to stand out as one-of-a-kind, special product. We do like the winning logo for the Cape Cod Photographer on Stock Photos, esp with the Cape Cod arm shape. The lighthouse is very Cape Cod, but so cliché that we’d like to see other ideas too: http://stocklogos.com/contest/cape-cod-murph-photography/97032 Color and interior design ideas that say “Cape Cod”: https://www.google.com/search?num=10&hl=en&site=imghp&tbm=isch&source=hp&q=cape+cod+decorating+ideas&oq=cape+cod+decorating+ideas

Target audience

Women ages 30-45+ --probably with children and pets-- who want a fresh, clean home but worry about toxic chemicals in cleaning products. They want to feel confident that the cleaning products they buy WORK extremely well, providing a professional level cleaning, but not harsh. We want the user to see “Cape Cod Cleaner” and envision themselves being on Cape Cod, with a fresh breeze of salt air coming off the water, and feeling HAPPY that their “beach house” is so clean and natural.

Your objectives

The logo MUST work well on both Web (for use in a blog header) as well as for print labels (think about colors in light of printing labels – not too many colors). Looking for a timeless, classy Cape Cod logo that is a STAND OUT. We do not have a picture of product or a website yet.
Prize: $200
Deadline: Sat, 07/21/2012 - 14:53

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4 Comments

BumbleB's picture

We will be watching the results and commenting where appropriate.. Thank you in advance! We're looking forward to some great ideas.

BumbleB's picture

Thank you everyone who's entered so far. A couple notes:

1. We really like the color scheme but feel free to try/add another color if you're inclined. Make sure we can read "cleaner" so it doesn't disappear in a white background.

2. Cape Cod is iconic and traditional. Some common images connected to Cape Cod are: lighthouse, shells (particularly a scallop), sea grass, beach fence, Cape Cod's shape itself, wild roses, starfish, mermaid, ship-style signage (http://www.capecodcustomsigns.com/gallery/?gallery=4).

Mostly have fun! Thanks again.

BumbleB's picture

Please make sure the word "Cleaner" is visible in the design -- some of these are hard to see/read (too pale and/or too small).

Mister Cof's picture

The one you picked looks like the logo of french brand "petit bateau".
I thought you should be aware of it.
http://www.petit-bateau.fr/