About your Company/Product/Service
Our company is a small company (4 employees plus freelancers) that specializes in branding services (brand identity, brand positioning, behavioral branding, etc.). Our company is young, dynamic, positively crazy. Our claim is "Mad about brands", we love our brand, we are fanatics about your brand and want to infect you with our passion and drive with the ultimate goal to make your brand strong and successful.
USP of our services are that all concepts, tools, know-how, etc. are scientifically profound and validated and we want to provide extensive and informative conten.
We differentiate ourself by being a branding agency, but we also offer complementary services in communication and creation. However, we do not want to be percieved as a "full service agency". The clear focus is on branding.
The dominant colors are orange (hex FF951F) and gray (hex 1C2B39) as on the website. Other shades of gray (hex 808080, or something as the background) are also okay in the logo.
Typeface is not set, so go wild! However, it should be easily readable (also in small sizes, i.e. 200 px)
The format of the logo can be horizontal, vertical or squared, it MUST NOT be circular!
The claim should not be integrated, as it may change over time, however, we appreciate a logo which provides space for a claim.
The main requirement is an integrated logo which includes the mentioned colors, the company name and some additional visual (e.g. cheering crowd or something closely related to "fanatic"). The key image in web and print is the cheering crowd from the splash page of the website (see screenshot).
Overall tonality should be strong, dynamic, young, fresh, virbant, bold, positively crazy, eager, insatiable. A certain degree of professionality and competency should also be conveyed.
IMPORTANt: The current logo there (just the name) is a placeholder, you do not need to stick to that , please feel free to "go mad" with your design :-)