Wallfriends

by amanda Fri, 08/06/2010 - 14:17

Brief Status

Closed

About Yourself

I am a 35 year old Aussie living in Canada. I am starting a company of soft toys that attach to the wall with velcro - can be a wall decoration for a room, or can easily be pulled down by the child when they want to play. The first line is a line, Millcove & Friends, of 7 animals. All have very long arms and legs, the same shaped bodies and heads, and all are smiling. The monkey is the main one.

Target Audience

Target is kids 0-9, and mom's looking to decorate nursery/kid's room

Your Objectives

Needs to be able to be printed in one colour and still look good - as for first order I can only print the tags in one colour. But for everything else - ie. website, multi colour would be fine.
The smile is key, so maybe that could be incorporated in.

Special Requirements

Price Range

$250-500

Recommended Logos

27 Comments

ScreenFlux said: Fri, 08/06/2010 - 20:37

Hello,

We have created a logo for you that we hope you will enjoy, and meets the needs you are looking for.

http://stocklogos.com/node/4773

This logo can also be made into a simple black and white image for any such needs. We can customize this logo for you any way you like, including any changes, to color, creating a black & White version, or even providing other animals for a "series". We also provide print design, and printing. If you choose our logo, we can provide you with great deals on printing.

amanda said: Mon, 08/09/2010 - 21:19

Thank-you so much for your e-mail and I really appreciate the time and effort you have taken.

Unfortunately, I have still been unable to view your design - I hope that they will have it sorted out so I can at least view tomorrow - if you know of anything else you can do so I can see it, I would really appreciate it.

I know I have not yet seen your design, but based on the 6 I have been ale to see, I wanted to add a few comments. As this is primarily a child’s product, I am looking for something that conveys the fun associated with a child’s toy, but is still elegant and classy. I know my website is still in the preliminary stages, but the photos may help to provide some input. Just as an example, this is a logo I saw, and instantly loved.…

www.pippalily.com

I hope to be able to view your logo soon,
Regards,
Amanda

amanda said: Wed, 08/11/2010 - 01:30

Hi
I am still unable to view your logo

Valdet said: Sat, 08/07/2010 - 05:58

Dear all,
My idea for your logo, check this one.
http://stocklogos.com/node/4778

amanda said: Mon, 08/09/2010 - 21:22

Thank-you so much for your e-mail and I really appreciate the time and effort you put into this design. If I can help give some guidance with regards to what I am looking for, as this is primarily a child’s product, I am looking for something that conveys the fun associated with a child’s toy, but is still elegant and classy. I know my website is still in the preliminary stages, but the photos may help to provide some input. Just as an example, this is a logo I saw, and instantly loved.…

www.pippalilly

I hope you re-submit and if there is any guidance I can afford, please let me know.

Valdet said: Sat, 08/07/2010 - 05:59

Color one.
http://stocklogos.com/node/4779

melder said: Sat, 08/07/2010 - 10:40

Hi Amanda,

As soon as Admin publishes it you can view my design at:

http://stocklogos.com/node/4784

I will also deliver a grayscale image up on request.

amanda said: Mon, 08/09/2010 - 21:27

Thank-you so much for your e-mail and I really appreciate the time and effort you put into this design. It is really cute. If I can help give some guidance with regards to what I am looking for, as this is primarily a child’s product, I am looking for something that conveys the fun associated with a child’s toy, as your logo does, but is still elegant and classy. I know my website is still in the preliminary stages, but the photos may help to provide some input. Just as an example, this is a logo I saw, and instantly loved.…

www.pippalily.com

I hope you re-submit and if there is any guidance I can afford, please let me know.

melder said: Tue, 08/10/2010 - 16:48

Hi Amanda,

Thanks for your input. It's difficult to provide the highest quality advice in an open forum such as this. I prefer (as most designers do) to discuss your needs in private. But, we work with what we've got. I think we would be wise to take our cues from other major players in the industry like Toys R Us, Playskool, Barbie etc. Their logos are designed to appeal to the child herself or the adults with the money by communicating the message, "This is something your child would like to play with and it's safe too." In doing that, they shy away from elegance and class which, tend to be elements that appeal strictly to adults, while remaining affordable and safe. Chuck E. Cheese takes a similar approach. They target the attention of the end-user knowing that the parent will pay as much attention as the child wants them to pay. It's the "Place the candy on the lowest shelf" approach. It's a little subversive, I know, but it works. The good news is that, what we can take from this observational exercise is that the major players have spent enormous amounts of money on focus groups and market testing which, we can benefit from freely by closely analyzing the choices they've made and then following their lead. With that said, I think the reason you haven't yet seen any designs that really knock your socks off is because we have all been concentrating our efforts on a logo designed to appeal to the child as opposed to the parent - I know that's what I did. Trying to do both could prove problematic. Parents think in terms of safety, value, ease of care, etc, while children are just looking for things that are colorful and interesting. They don't care how easy it is to clean or put away. I think you have a unique concept here that can really work provided the toy is as fun for the child to play with as it is practical for the parent to maintain. So, after all my babbling, my question is this, do you prefer that your logo capture the attention of the child first, or their mom? Should it say, "This is a wonderful toy that you (or your child) will love to play with." or, "This is a wonderful toy that makes cleaning up the room easy and fun and that's why you should buy it for your child."? Based on the link you provided, I get the impression that you're thinking more in terms of capturing the attention of the parent rather than the child.

outrageous_boy said: Mon, 08/09/2010 - 11:41

After analyzing your brief and googling your product we came with 3 ideas....

http://stocklogos.com/node/4842

As you said we used the main character (the monkey) on the logo of the whole line and also featured a big smile in each proposal.... We hope you like them all...

In the first two proposals we are presenting the one color version but in the third one we are presenting full color versions of the logo... This is just to provide you with the extended possibilities and personalities you can add to each logo....

Also if you dont like the colors you can change them after purchasing the image...

We used a very curved font because after applying 250 surveys in our cite we concluded that our targets (kids 0-9, mom's looking to decorate nursery/kid's room and also teachers from kindergartens are usually more attracted to this type and also to bright neon-like colors or rainbow styled logos because they represent happiness and healthy environments)

We dont used the Millcove an Friends sub-line because you need to create and to position the brand first and then the Millcove and Friends collection can be added in web, print or general advertising. Its like Toys R Us or Fischer-Price they always use their main image and then the secondary one to promote an specific product, promotion or idea.

I hope you like our proposal as much as we do

Best Regards

Jorman Graterol and Hilda Besson

amanda said: Mon, 08/09/2010 - 21:30

Unfortunately I am still unabole to view your designs. Hopefully I will be able to view soon

BBased on the logos I have seen from others, I wanted to add, that although this is primarily a child’s product, and I am looking for something that conveys the fun associated with a child’s toy, I still want it to be elegant and classy. Just as an example, this is a logo I saw, and instantly loved.…

www.pippalily.com

I hope I see your logo soon

Thanks,
Amanda

outrageous_boy said: Tue, 08/10/2010 - 11:52

the logos are available now to watch online! please take your time! i hope you like our proposals!

outrageous_boy said: Mon, 08/09/2010 - 16:27

We have the same logos in separate ways!

http://stocklogos.com/node/4846

http://stocklogos.com/node/4847

http://stocklogos.com/node/4848

http://stocklogos.com/node/4850

shanok said: Mon, 08/09/2010 - 20:39

Hello Amanda, can you post a photo? or something? i would like to see the shape of the products.
based on that start some fresh ideas =D

outrageous_boy said: Tue, 08/10/2010 - 11:53

If you make some research you find their page in google.com http://www.turningpear.com/

outrageous_boy said: Tue, 08/10/2010 - 09:43

Can you see my logos yet?

amanda said: Fri, 08/13/2010 - 11:57

Hi, I can see 4 but it looks like you posted 5, is that correct?

amanda said: Wed, 08/11/2010 - 01:33

Hi
I don't have any pics on this machine, but if you go to wall friends.com there are a couple there.
Please ignore the hideous heading and first pic when you get there.
Thanks
Amanda

SilverMoon said: Thu, 08/12/2010 - 09:13

Hi Dear Amanda you can check my smart and cute proposal for you at
http://stocklogos.com/node/4926
I hope you like it! :)

sevenpencil said: Sun, 08/15/2010 - 15:37

Hi Amanda,
There is a new update of my logo, will be available here:
http://stocklogos.com/node/4993
Sincerely:
sevenpencil/Nandor

SilverMoon said: Sun, 08/15/2010 - 23:27

Hi Dear Amanda other option for you can check at http://stocklogos.com/node/5006
I hope you like it! :)

Rocket Summer said: Mon, 08/16/2010 - 11:29

Hey Amanda,
I have a concept for you to review here:
http://stocklogos.com/node/4950

You'll notice this logo could easily work in one color, and is simple enough that it will still be recognizable and readable at a small size (when thinking about price tags and tags on the animals themselves.)

Cheers,
Rocket Summer