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Vidanet

Submitted by Vidanet on Mon, 06/14/2010 - 03:39

Our brand message: We are a friendly partner, a caring and trustful local community member who provides modern, reliable, personal and tailor made telecommunications services.

Style, tonality, colors: Friendly, warm, approachable, smiling, modern, dynamic We believe that certain colors – such as the orange shades – best represent our business values. We would definitely like to replace our current ‘bluish’ (too corporate, too cold) color scale.

Please prepare and submit your logo design(s) according to the above brief by June 28, 2010. Also, please bear in mind that we may like to have the selected logo designer work out our completely renewed Corporate Identity.

51 Comments

Vidanet's picture
Vidanet Tue, 06/15/2010 - 17:56

Sorry for not responding promptly, I don't check in every day (but you can reach me through my profile contact directly)...
Both simplicity and symbolism could be winning and attracting.
We don't have any strict style preference (except what I wrote in the brief).
We judge each concept as a whole, based on whether it conveys our brand message or not.

Ben's picture
Ben Mon, 06/14/2010 - 16:17

I don't want to be like a fly in the soup, but, I think I should say something.
With all the respect for the client, who post a nice briefing, very motivating to work with, and for all my fellow designers, I don't really think it is fair to put a price inferior to US$500 for such a project. It is by far, a lot, lot cheaper than anything the client would normally pay.... As the 6th national company on its market, a $US 3,000 logo would be a bargain. This is no small business company here.
Okay this is not Pepsi, that paid $US 1,000,000 to Arnell, but, again, the price should be fair.

To the designers here, It is tempting to put a cheap $US 100 to win the bet and gain a few extra bucks, but please think as a professional.

I do think it is a very interesting brief and there is indeed a more job after it, but it is important to put a price related to what the job is. Sadly I am sure that we will see 200/300 bucks logos on something that should by paid 10 times (at least).

lore's picture
lore Mon, 06/14/2010 - 17:41

as much as i understand what your saying and hope that everyone can blast the price range from $100-$200 to atleast $400-$500.....if you check out most of the sold logos...they are all mostly under $200 so...in order to sell ANYTHING on this site we have to compete with the cheap prices around.....so if anything, you should contact stocklogos themselves and have the minimum be $350 atleast.

victorvianatjd's picture
victorvianatjd Thu, 06/24/2010 - 10:59

Ow yeah, There is a common problem. we can judge about the company size and a brand creation afford, quality. But it´s sometimes too cheap, that´s wrong about this job, we have knowledge, design and creation, and it worth a good price.

Phunkmonster's picture
Phunkmonster Mon, 06/14/2010 - 18:46

I think these points are fair, but ultimately will fall on deaf ears. Sure, most of the logos sold on this site have been sub $250 price bracket, but a client will only pay for something if they feel it has value and worth. And unfortunately, many designers will, rightly or wrongly, put in a price that perhaps doesn't reflect the time invested in the actually design process in the hope of winning the contract. The client wins, but the designer sells themselves short in the hope of success with no guarantee of that further contract as mentioned in the brief.

With regards to this brief, you would hope that a company as large as this would have some insight and foresight to see if a design has been well thought out and is worth a high asking price. On this site for example, it's easy to see if some designers are perhaps a little too ambitious in their pricing, with the design perhaps not reflecting the skill within the design. Some designs are highly skilled but cheaply priced! There doesn't seem to be much consistency.

Perhaps Stocklogos could introduce an advanced feature where designers could include proofs of potential stationery design solutions extra to the mug,bag,car etc previews. I for one will design logos with a view to complete usage that isn't covered here... this for one could better facilitate a more justified price tag?

Vidanet's picture
Vidanet Tue, 06/15/2010 - 17:41

@Ben @Fourfingerfunk, re the company size and pricing related comments… By the Hungarian definition we are a small medium-sized company, in the American terms we are simply small (e.g. we have only 55 employees) – definitely not a Pepsi-sized business :O)
Certainly we would like to reward the selected concept fairly, providing it will be original and of quality (and needless to say, on-the-brief).
Should you need any further information for the assignment, please send me a message through my profile contact. Thanks!

Siny's picture
Siny Wed, 06/16/2010 - 08:05

Hello Vidanet,

here is my solution for your new logo:

http://stocklogos.com/node/3501

Unfortunately, the thumbnail picture is too small to get the right feeling of the logo, but I hope that you
could get a sense of its "playfulness" and visual appeal.

Please read the logo description.

Thank you!

Best,

Siny

Vidanet's picture
Vidanet Thu, 06/17/2010 - 05:10

I've added some notes to the original brief. Please see them at the 'Special Requirements' section.

Vidanet's picture
Vidanet Fri, 06/18/2010 - 16:01

This brief is still open! 10 more days left to submit your proposals. Thank you to those who have already submitted their artworks...

Vidanet

giraffix's picture
giraffix Sat, 06/26/2010 - 23:10

Hello - please see my new design:
http://stocklogos.com/node/3760

It is intended to convey a friendly network of people and technology that is customer focused. The symbolism is to show a linkage across people in a positive, environmentally friendly, modern environment. I believe it is consistent with your Corporate Social Responsibility. Thank you.

Logodesigner's picture
Logodesigner Sun, 06/27/2010 - 08:56

Hello Vidanet,

I believe that freshness in your new identity's style, could be your competitive advantage.
I 'm happy to present you my options for your new logo design. Hope you like them.

http://stocklogos.com/node/3765
http://stocklogos.com/node/3766
http://stocklogos.com/node/3767
http://stocklogos.com/node/3768
http://stocklogos.com/node/3769
http://stocklogos.com/node/3770

I'd be glad to know your point of you.
Looking forward to hearing from you soon.

Best regards
Logodesigner

admin's picture
admin Mon, 06/28/2010 - 15:06

Brief is now closed. Client was invited to make a choice. Thanks for everyone for the great logos!

Vidanet's picture
Vidanet Mon, 06/28/2010 - 16:28

Thank you all for submitting your logo designs!

You could expect our decision by Thursday (July 1).

Kind regards,

Vidanet

admin's picture
admin Tue, 06/29/2010 - 07:44

Thanks for your kind feedback!

Siny's picture
Siny Wed, 07/07/2010 - 06:18

Which logo is selected by the client?

Ben's picture
Ben Wed, 07/07/2010 - 17:06

Mmm, dead brief? I thought we would avoid it with the $30 entry fee...

IQproductions's picture
IQproductions Thu, 07/08/2010 - 03:58

I suggested to do a 100+ $ fee, and if client buys a logo from this site, the fee would be returned. 30$ is nothing at all. I could pay that to get a pretty logo concepts and than make one myself, right?

Ben's picture
Ben Fri, 07/09/2010 - 14:10

I agree with IQproduction, a $100 fee for a brief should be a better way for Stocklogos and for us. The $30 one is a start, but it hasn't shown it's effectiveness.
If the client doesn't want to pay a fee then there are plenty of nice logos that aren't done through the brief section and are free of fee.
If the client WANTS a UNIQUE logo (the reason to post a brief) then he will have to abide by the fee rule: a nonrefundable fee of $100. Then when the logo is bought, a subtraction is made: the logo price - the fee. The client will only have to pay the rest. It is also good for the client since it represent less of a direct investment, it's like paying with two installments.
They have to compromise themselves with actual money as we do ourselves.
Working on a brief represents more work and time. We are all giving our best. I really don't mind loosing the brief because somebody's work has been chosen instead of mine, that's the game, but with all the efforts from every one (designers with time and Stocklogos for providing the service), that just a lack of respect, morals or even a swindle if the client don't buy anything.

victorvianatjd's picture
victorvianatjd Wed, 07/07/2010 - 20:07

Usually some doubts go in mind of the client. I believe if a instruction to pick some of 5 best logos in their opinion to then chose the best will help. I´ve saw many good logos here to give up.

melder's picture
melder Fri, 07/09/2010 - 21:27

Just my two cents worth - I am in agreement with a raise in the brief fee, to be held in escrow and credited against the total cost of the work. If designers don't place a high value on their work, why should we expect others to do the same? Designers - logo designers in particular - are always being asked to work up front for free. No one would go to a barber, get their hair cut, and then decide if they want to pay for it. No other profession works that way. If you go to a doctor and all they do is advise you to get more rest, they still charge you a fee. I put a lot of thought and effort into my work. It isn't always award-winning, but it comes from four years of college and a lifetime of analyzing visual culture. Now, having said that, I suggest the site use a design brief - standardized with specific questions the client must answer in order to submit a brief. Otherwise, we're all shooting in the dark and hoping to hit a target. When a client comes to me specifically for a job, I give them a form to fill out with specific questions I need answered such as, "Who is your target demographic?" "What are you trying to communicate and why?" "What are the specifications for size?" "Do you plan on using it on the edge of a pencil or a billboard along the freeway?" I would also suggest that the site put up a page that discusses the nature of the logo design process. I always tell my customers that what we are trying to do is create a single image - one image - that will represent them and their values for time and all eternity. That's a tall order. People look at the Nike Swoosh and think this endeavor is easy because the logo is simple. But those are often the most difficult designs to pull off.

Okay, I've said enough. Back to the sketch book...

admin's picture
admin Sat, 07/10/2010 - 06:27

Thank you! Great idea in there!

Siny's picture
Siny Sat, 07/10/2010 - 12:09

Yes. I agree with you 101%!

The brief must be as precise as possible. The client must state what she/he wants very, very clearly, because we are shooting into the sky trying to hit the moon. And we are doing this for FREE. These unsold logos made for certain brief, will not be sold at all.

The logo design is a way too underestimated, and know some "schmuck" could engage the whole Stock Logos designers community for miserable 30$ and walk away with dozen great ideas and not pay anything in return.

Well, its really an "El Dorado" for anyone who is looking for a great logo concept ...maybe some designers are using this "method" to get an idea, actually, for free.

I can be pretty sure that some "smart" designers are buying logo's here (or just fishing for an idea) and they charge the real client 1500$ (or much more) for the same one.

It is the great decision that the logo price margin will be 2000 $ for now on.

I mean, last briefs are full of demands for other branding stuff: slogans, branding, USP's... and this can not cost 500$. No way.

admin's picture
admin Tue, 07/20/2010 - 06:51

Client wrote an email saying the management could not decide on any of the logos.

Flock's picture
Flock Mon, 07/26/2010 - 17:16

May be a case of to many options? . . . I have seen that happen with physical prospects having to choose from 5, I can't imagine what it would be for someone who has not a clear idea of what they want to try to choose from 30 ! . . .

May be there should be some system where you match the style of the designer to the style wanted of the logo? ~ I truly believe that sometimes they just don't buy because they are confused between to many options !

Siny's picture
Siny Tue, 07/20/2010 - 07:07

Because of a picky client like this - our logos
have to have a top margin price of 2000 $.

Flock's picture
Flock Mon, 07/26/2010 - 17:18

May be a projected yearly earnings can DECIDE THE RANGE OF PRICE OF THE LOGO, versus having costs flying around off $50+, we need to stabilize the earning potential of designers within the range that the client can pay and the quality of the work, not the geographical location.

Ben's picture
Ben Wed, 07/28/2010 - 14:09

"Client wrote an email saying the management could not decide on any of the logos."
What happened to the 30$ did you stocklogo gave it back since the client didn't like anything?
How do things work?

victorvianatjd's picture
victorvianatjd Sun, 08/15/2010 - 17:32

With a help they could choose a selection then from the selection, choose one.

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