Going West

by JeremyI Wed, 08/04/2010 - 23:22

Brief Status

Closed

About Yourself

Ithaka Learning develops training courses, workshops and books. Check out the website, www.ithakalearning.com for more details.

Target Audience

Students from the Middle East who are either studying abroad or planning to do so.

Your Objectives

We're writing a book for students from the Middle East (mainly from Saudi Arabia, the UAE, Bahrain, Qatar, Kuwait and Oman) who are planning to study at Universities abroad, particularly the US, Europe or Australasia. The book is a spin-off from a workshop on the same subject. The book provides guidance on how to settle in quickly, interact with a new culture, deal with problems like loneliness, stay safe, solve problems, focus on studies.

A vital part of the book will be stories from students currently studing at foreign universities about their experiences of the topics mentioned above.

We'll be collecting the stories via a Going West Facebook page. We'll be using the logo for the page and possibly for a marketing campaign for the book. The intention is that Going West will possibly become a brand in its own right.

The published book will be both in Arabic and English.

Special Requirements

Most of the audience will be muslim, so no symbols that resemble those of another religion. The logo should be designed for print and online readership.

Price Range

$100-250

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